Project One


Asha catering are a Leicester based catering company that specialise in pure vegetarian cuisine. Catering in Gujarati, Punjabi, Indo- Chinese, South Indian and Bombay street food.

Recently I have had the opportunity to re brand all the marketing promotional material for the company, from the website through to the menus, business card and flyers.

The motive behind this project was to give the company’s marketing material a fresh, clean and modern feel, by moving away from their existing black and red colour scheme and choosing more neutral tones.

The Logo

On the left we have the original Asha Caterering and on the right we have the new logo. I have designed the new logo to have a contemporary look, with that element of elegance with the fonts that I have chosen.